NEWS

NEWS

Interpret AET’s strategic thinking-from product to ecology

  • Categories:Company News
  • Author:
  • Origin:
  • Time of issue:2022-01-25 16:11
  • Views:

Interpret AET’s strategic thinking-from product to ecology

  • Categories:Company News
  • Author:
  • Origin:
  • Time of issue:2022-01-25 16:11
  • Views:

In the LED display industry, AET has always been a "legendary" existence.From independent operation in 2015 to joining Guangdong Gogaungda Group in 2019, AET’s every move seems to drawn the attention of the industry.At Infocomm China 2021 held at the National Convention Center in Beijing from 21st to 23rd July, 2021, the reporter from Projection Times gave an exclusive interview to Chunlei Zhao, the general manager of AET Displays Limited(hereinafter referred to as "Mr. Zhao"), and asked him to interpret the secret of the rapid development of AET.
Part A:Independent research and development
The reason why AET can frequently standing out in the industry of LED display  is that AET always adheres its development to the independently research, and frequently makes moves on the issue of industry standardization.AET launched the first standardized D-MAX products with 16:9 display ratio in the industry,then we launched the world’s first mass production of P0.7 total flip chip Mini COB.AET did not stop just there,we launched MTM-FCOB technology which is the mass transfer technology of total flip chip of COB,and AET proposed the use of standardized control structure of Mini/Micro LED display products and the new packaging technologies-BOB and QCOB. AET will spare no effort and keep strong on the road of research and development!
Mr. Zhao said in the interview,AT Series are the presentation of the standardized control structure.This series are equipped with QCOB packaging technology,which is an advanced BOB panel technology integrated with quantum dot material.Products with QCOB packaging technology have following characteristics:higher protection level,high refresh frequency,ultra wide color gamut,ultra high contrast rate,seamless splicing,etc,.On top of these advantages,the cabinets of AT series are using the same inch standards as the LCD displays(46 inches,55 inches,60 inches etc).For easy replacement of the LCD display,AT series cabinets support LCD installation position holes.
As a large screen supplier of Chinese official broadcasting network- CCTV, AET has its own views on the technical development in this field.AET has been working hard on achieve the real 5G+8K in LED display applications.In order to do that,it relies largely on the performance of Mini/Micro LED.
AET understands that break-through of technology and processing technique is required as well as being competitive in the industry when it comes to the era of Micro spacing display.
Part B: Being a different player
AET was never about following trends when it comes to its development,every step AET took was all about strategy on a bigger picture.Mr. Zhao pointed out that the future development of AET will be heading towards two directions.One is research and development in both materials and technologies,another one is to solve the marketing construction ability.
AET has successively built a Micro LED enterprise academician workstation with Academician Youji Zheng and his team of Chinese Academy of Sciences, and cooperated with Gusu Laboratory of materials science to develop full-color gallium nitride red Micro LED. Relying on the complete industrial chain of Guangdong Goguangda Group, AET has comprehensively tackled the key Micro spacing display technology from materials to chips and then to the processes as well.Mr. Zhao revealed that AET is currently committed to developing its own Micro LED chip, and is expected to launch this independently developed Micro LED chip display by the end of this year.
As a matter of fact, "standardization" is also an important part of AET's strategy.Based on AET’s own standardized product structure, standardized driver and standardized chip, the concept of standardized panel will eventually be achieved.Which means,standardized panels will be a standard supplying mode same as the LCD industry. AET is committed to promoting the formation of this standardization of panels and solution supplier. 
Part C: Accelerate the process of Micro spacing display application
AET has also been focused on how to apply Micro spacing display nowadays,therefore,it has been paying attention to its unique needs in individual industry.Mr.Zhao revealed that AET has been promoting the certification process of DCI at the moment in the field of movie screens.Moreover, AET's LED movie screen solution adopts domestic movie player and independently developed display system.Domestication has become the main advantage of AET’s movie screen solution.Mr.Zhao called on us to have our own Chinese standardized of movie screens in order to be as competitive as those foreign brands.
At this exhibition, AET worked with Sharp to bring a complete 5g + 8K solution.
It was a comprehensive break through in terms of the quality of image,but also shocking sense of presence at the scene. It supports multi screen interaction,real-time transmission,etc.This will provide the perfect solution for industries like film making,TV making,intelligent medical education and treatment,intelligent conference,intelligent manufacturing under the era of 5G+8K.
Mr.Zhao pointed out that 5G+8K will bring subversive changes to many industries.The partnership with Sharp is a self-improve of AET.AET will further improve the problem solving capacity in several areas including XR virtual studio,8K exhibition application and etc in the future aiming to provide better life quality to more people.
AET is on the road of rapid development with strategic thinking based on its independently research and development. It will also play a pioneer role in the industry of Mini/Micro LED displays.
 

NEWS
x

CONTACT

+86 0769-38820268

9-10th Floor , 1st Building, E Zone, Guangda We Valley, 4th Keji Road, Songshan Lake High-tech Industrial Development Zone, Dongguan City, Guangdong Province,China

SUBSCRIBE

Subscribe To Our Newsletter